DarkHorse
Explore a how a grungy and dark website design mirrors the rebellious spirit of Dark Horse, providing visitors with an immersive online experience that resonates with the restaurant's unique atmosphere.
Web Design
April 2018 - May 2018
Myself as Web Designer
Account Manager
Discovery
BACKGROUND
The up-and-coming dark and grungy restaurant, Dark Horse, sought to establish a bold online presence with a revamped website. Embracing its distinctive atmosphere, the new site aimed to showcase the restaurant's unique character, enticing potential patrons with an immersive digital experience that mirrored the ambiance of its physical space. The website design harmonized with the restaurant's dark aesthetic, providing a captivating introduction to its brand and enhancing its online identity.
Design
The design process for Dark Horse's website began by immersing ourselves in the establishment's distinctive atmosphere and brand identity. We incorporated a gritty color palette, edgy typography, and atmospheric visuals to mirror the restaurant's unique ambiance. The layout and navigation were crafted to emulate the seamless flow of the physical space, ensuring a cohesive and immersive user experience. Integrating user-friendly features for menu exploration and online reservations, the final design not only established a strong online brand presence but also provided an enticing virtual preview of the restaurant's captivating atmosphere. Continuous collaboration and feedback loops with the restaurant owners were key in refining the design, resulting in a website that authentically represented the essence of the dark grungy dining experience.
