Getbento:
Website Redesign
BentoBox underwent a strategic online makeover, aiming to boost revenue and attract more customers following a rebrand. The website was entirely revamped to seamlessly integrate the new branding, emphasizing a balance between design aesthetics and an improved user experience.
Design
May 2018 - December 2018
Myself as Web Designer
Design Director
Senior Visual Designer
2x Frontend Web Developers
Discovery
BACKGROUND
The main goal was to strategically breathe new life into BentoBox’s online presence, with the ultimate aim of boosting revenue and attracting more customers. The company rebranding added an extra layer of complexity, making it crucial to not just touch up but entirely revamp the website to seamlessly blend in the fresh branding. This involved a careful balance between design aesthetics, optimizing the user experience, and aligning our strategy with the evolving brand identity.
Design
Once BentoBox went through a rebrand, it warranted for a total website revamp. While we worked on incorporating the new branding we also aimed to elevate the user experience by updating and refining every aspect of the website, ensuring a more seamless and enjoyable interaction for our visitors. We wanted our online space to not just look good but also feel good to navigate. The goal was to make it more intuitive and engaging. We played around with some cool design vibes, giving a fresh look that screamed ''us.'' Plus, we tweaked things strategically to boost conversion rates, making sure visitors could easily find what they needed and maybe a little more.
BLOG DESIGN
Another major portion of the website redesign was creating a blog section on the website. The process began by incorporating a visually appealing layout and intuitive navigation, The design aimed to enhance the overall user experience and encourage more meaningful engagement with our blog posts. With a focus on readability and accessibility, we optimized the design for various devices, ensuring a seamless experience for readers on desktops, tablets, and smartphones. The result was a vibrant and user-friendly blog that not only showcased our content more effectively but also led to increased reader retention and interaction, ultimately fostering a stronger online community around our brand.
