RESEARCH & DISCOVERY

We began with a deep dive into GlossGenius’s user demographics and needs, conducting user interviews and analyzing competitor sites. This research revealed that users valued a visually engaging, easy-to-navigate interface that made it simple to access information about services and sign up for the platform. Simultaneously, I collaborated with SEO specialists to understand high-impact keywords, optimize page structure, and improve metadata relevance.

WIREFRAMING & PROTOTYPING

Based on our research, I developed wireframes and user flows to define the structure and flow of the site. The goal was to create an intuitive navigation system that allowed users to explore the site seamlessly and take desired actions, such as signing up or booking a demo, without friction.

VISUAL DESIGN & BRANDING

The visual design phase focused on bringing the GlossGenius brand to life. We utilized bold colors, dynamic typography, and high-quality imagery that reflected the energy of the beauty and wellness industry. I crafted interactive elements that provided a delightful experience without overwhelming users, maintaining a balance between aesthetic appeal and usability.

DESIGN SYSTEMS & SEO INTEGRATION

To ensure consistency across pages, I developed a comprehensive design system with reusable components and standardized typography. For SEO, I worked on content structuring, ensuring that header tags, alt text, and internal linking were optimized across the site. I also made the design system adaptable for new, SEO-friendly content that could help boost search engine rankings over time.

COLLABORATION

Working closely with cross-functional teams—including product managers, developers, and SEO experts—was key to aligning our vision. Regular check-ins allowed us to address technical constraints while preserving the design and SEO integrity. I also collaborated with the SEO team to incorporate optimized copy and metadata, aligning the site with best practices for higher search visibility.