1K Project Ukraine
We designed a clear, trust-driven platform for 1K Project, making it easier for donors to connect with families in need and provide direct financial support.
Research
We started by digging into how people interact with peer-to-peer giving. What makes them click "donate"? What stops them? Turns out, transparency and trust are everything. Donors want to know exactly where their money is going, and families need a simple, stress-free way to get support. By talking to both sides, we found the gaps—and the opportunities—to make giving feel more direct, personal, and effortless.
Design
I led the design vision for both the 1K Project brand and website, ensuring everything felt personal, transparent, and easy to navigate. We focused on a clean layout, straightforward messaging, and an intuitive flow that makes it effortless for donors to understand the mission and take action. Every design choice, from typography to color, reinforces warmth, trust, and urgency—because giving should be simple and impactful.
Development
We made sure the platform works as smoothly as the mission itself. Faster load times, seamless donation processing, and a mobile-friendly experience mean sponsors can send help in just a few clicks. Security and automation keep things running in the background, so all focus stays on what really matters: getting aid directly to families, fast.
Concept
With a clearer message and a frictionless donation process, more people are stepping up to help. Engagement is up, donations are flowing (we were able to raise over $11M!), and families are getting the support they need—without the red tape.
