Gloss Themes: In-App
We introduced in-app Gloss Themes to enhance customization, allowing professionals to personalize their booking sites and strengthen their brand identity.
Client
GlossGenius
Year
2024
Category
Theme

Research
We analyzed competitors, identified trends, and conducted user interviews, discovering that users preferred template-based customization over building sites from scratch.
Design
We developed a streamlined design flow, separating content and design customization to simplify user decisions and enhance engagement.
Development
Working with developers under tight constraints, we prioritized an iterative approach to ensure seamless integration and a smooth user experience.

Concept
The new feature increased user upgrades by 27%, proving its value in enhancing customization while reinforcing GlossGenius’s premium offerings.

