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Gloss Themes: In-App

We introduced in-app Gloss Themes to enhance customization, allowing professionals to personalize their booking sites and strengthen their brand identity.

Client

GlossGenius

Year

2024

Category

Theme

Image

Research

We analyzed competitors, identified trends, and conducted user interviews, discovering that users preferred template-based customization over building sites from scratch.

Design

We developed a streamlined design flow, separating content and design customization to simplify user decisions and enhance engagement.

Development

Working with developers under tight constraints, we prioritized an iterative approach to ensure seamless integration and a smooth user experience.

Image

Concept

The new feature increased user upgrades by 27%, proving its value in enhancing customization while reinforcing GlossGenius’s premium offerings.

Image
Image

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