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Gloss Themes: Website Themes

We introduced Gloss Themes to enhance customization and brand expression for booking websites, leading to a 50% increase in Gold tier upgrades.

Client

GlossGenius

Year

2024

Category

Theme

Image

Research

We analyzed 80 salon websites, conducted user interviews, and identified key design trends, proving the need for brand customization and easy website setup.

Design

We developed four distinct themes—Play, Organic, Minimalist, and Monochromatic—each tailored to different aesthetics while maintaining functionality and brand identity.

Development

Collaboration with developers ensured a seamless, scalable build, balancing design vision with technical feasibility under a tight timeline.

Image

Concept

The redesigned booking sites increased user engagement, doubled the Gold attach rate, and contributed to the most successful GTM month in company history.

Image
Image

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