Gloss Themes: Website Themes
We introduced Gloss Themes to enhance customization and brand expression for booking websites, leading to a 50% increase in Gold tier upgrades.
Client
GlossGenius
Year
2024
Category
Theme

Research
We analyzed 80 salon websites, conducted user interviews, and identified key design trends, proving the need for brand customization and easy website setup.
Design
We developed four distinct themes—Play, Organic, Minimalist, and Monochromatic—each tailored to different aesthetics while maintaining functionality and brand identity.
Development
Collaboration with developers ensured a seamless, scalable build, balancing design vision with technical feasibility under a tight timeline.

Concept
The redesigned booking sites increased user engagement, doubled the Gold attach rate, and contributed to the most successful GTM month in company history.

